Welcome back to the ‘Travel Blogger Resources’ series. This series is about sharing industry news, blogging tips and inspiration for travel bloggers, content creators and anyone interested. And it is also a record of our progress. In this post, we will be talking about blog goals for bloggers.
If you are not interested in this, you may like to skip to our popular post on Thailand and Why we always go to Thailand’s Islands…& why you should too!
We recently asked 36 bloggers and content creators on Twitter what their blog goals are for 2020. We found the new year was an inspirational time for bloggers, and there were many inspiring blog goals. Though, while some unique goals stood out from the pack, most bloggers had similar goals.
And while the euphoria of the new year produces abundant hope and inspiration, as the year progresses goals seem to get pushed to the side. So for your reference and inspiration, here is a list of the most popular blog goals, as chosen by 36 bloggers. All of these blog goals are on our list this year. Later on, in this post, we will let you know our highest priority.
This post includes goals by bloggers, and its focus is on blogging. However, we have also consulted other content creators. We found many of these goals are relevant and beneficial to all content creators.
In no particular order, here are the most popular blog goals to add to your To-Do list for this year. Whether you are a new blogger or have blogged for years, you will benefit from achieving these goals.
#ThankfulThursdayEveryday— Travel Bugs World ✈️🐞🌎 (@TravelBugsWorld) January 8, 2020
Goals for New Year!
What are your goals?
Ours are to getting back to basics
-Pinterest pins for every post
-Redesign our website
-rewrite our old posts for SEO
tag friends for inspiration
& tweet a water pic! pic.twitter.com/HLhoNki4bU
The most important goal of every content creator we spoke to was to increase their blog traffic. There were several ways that most bloggers thought would increase their traffic. Keep reading as other points cover this.
We recommend that you learn as much as you can about how to increase your blog traffic. Unfortunately, it won’t come on its own. Just Google “blog traffic” and start learning. Here’s some reading to get you started – “7 Proven Strategies to Increase Your Blog’s Traffic by 206%.” We have found Neil Patel (ranked by Forbes as one of the top 10 marketers) an invaluable resource.
Looks like we have many of the same goals! My #blogginggoals are:— Stuck On the Go (@StuckOntheGo) January 9, 2020
– get consistent with posting once per week
– increase blog traffic
– create more pins for my own posts
– update old posts
– continue to guest post regularly#ThankfulThursdayEveryday #ContentCreators pic.twitter.com/0BJhWQytm3
Post Content Regularly
The most mentioned goal for all bloggers was to post content routinely. Whether that is a weekly or fortnightly blog post, the goal is to establish a routine.
We find it motivational to join twitter blog share groups such as #TravelBlogTuesday. We find it drives us to reach our goal each week, as we are eager to share our latest blog post in a group. And we treat it as a way of accountability. Also, for accountability, we have created a blog schedule.
Great theme for #ThankfulThursdayEveryday— Jason Likes To Travel (@jasontravelblog) January 9, 2020
I will soon be living stateside for 3 months which will give me plenty of time to keep the blog up to date and offer new inspiration.
Things to work on this year:
– Regularly posting content
– Mailing list 😊 #contentcreators pic.twitter.com/TTOYryrIZP
Create a Schedule of Your Blog Goals
We should have listed this as the No. 1 goal. Without a schedule in place, you may as well be walking in the dark. A schedule helps you keep track of and stick to your goals.
We create a monthly schedule on an Excel spreadsheet. Then we list our publication dates for our blog and social media posts. We also schedule website maintenance. Further, we review it, and adjust accordingly, monthly.
Creating a schedule is the main thing that has helped us to reach our blog goals in 2020. If you do not have one, create one today.
Hey everyone! Late as usual..#ThankfulThursdayEveryday— travelforawhile (@travelforawhile) January 9, 2020
My #ContentCreators goals:
-new post every Sunday
-take (and finish) a few related to #blogging courses
-create a schedule
-make Pins for older posts
Thank you for the tag #traveltribe pic.twitter.com/cX59B57262
At some point during their blogging journey, most bloggers recognise they need to learn about SEO. The reason is to rank in Google searches, and thus start getting organic traffic to their blog. It is the prime goal of all bloggers, no matter how long they have been blogging.
When we launched our blog, we ignored SEO. With so much to learn about building a website, we didn’t have energy or time to learn about SEO. However, we realised, without it, we were limiting our blogs exposure to the audience where we promoted ourselves. We found our exposure on Google searches was fairly non-existent until after our first year of blogging when we started to learn about SEO.
This year’s prime goal is to learn more about SEO. It is our highest priority. And thus, we can have organic traffic coming to our blog while we sleep. It is also one of the main goals of most of the bloggers we interviewed.
Thanks for the #ThankfulThursdayEveryday tag, Oli! My #NewYearGoals include:— Alecia | All Things Beautiful (@leisurelambie) January 9, 2020
-Better balance of #momlife and #blogging 🤪
-Update/refresh old #blogposts
-Learn more about SEO
-Plan #slowtravel itineraries
📸View of Endicott Arm Fjord on the #DisneyWonder pic.twitter.com/6lNWm1MveN
Learn New Skills
Learning new skills and starting or finishing courses was one of the blog goals that many people agreed needed attention. Like ourselves, many bloggers have bought courses and never done them. Starting a blog and then, maintaining a website takes a lot of time. Therefore, the wish to learn new skills can remain indefinitely on the To-Do list.
With the new year bringing new dreams and goals, it is time for us to get back to basics. It is time to learn some of the things that we should have before we started our blogging journey.
Is there a skill you wish you had learned or would like to learn? Add it to your To-Do list and let’s start learning and growing together!
Goals flowing into the New Year?— Linda (@LindaPeters64) January 9, 2020
* Photos off external hard drives
* organize ⬆️
* Get back to using my cameras, instead of my cell phone
* Find my old blog, revitalize & start adding to regularly
* Follow up on partnership opportunities
You? ⤵️ pic.twitter.com/RCzRGWggQN
Speaking of learning new skills, the reason we have not redesigned our website is that we need to learn the skills to enable us to create a professional site. Despite liking our current theme, it has many shortcomings and does not optimise for mobile very well.
We also need to dedicate the time to research a new theme, and when there is so much choice, the task can be never-ending. Therefore, a new site theme and site redesign are some of the goals we have put off.
However, by redesigning our site, it will improve website usability for our users as well as our SEO and performance. Plus, a more professional site will allow us to communicate our brand more effectively.
Site redesign and/or a new theme are one of the prominently mentioned goals by the bloggers in our group. For us, it is one of the goals that have the highest priority this year!
Oh man, my 1st goal for 2020 should be to write down my goals for 2020… lol 😂 Thanks for the reminder! #ThankfulThursdayEveryday— Poky Little Wanderer (@PokyLilWanderer) January 9, 2020
-Finish writing at least 1/2 of the approximately 100 drafts I have started on my laptop 😬
-Take courses to learn some new skillz
-New site theme pic.twitter.com/qg87NLwS5M
Redo Old Content
As discussed earlier, most of the goals bought up by bloggers refer to the main goal, which is improving site traffic. Redoing old content is another way to do this.
It is one that most bloggers have on their list of goals this year. It is a prime goal that we also have. Furthermore, we have added redoing old content on our blogging schedule.
The main reason we are redoing our content is specifically for SEO. But also as we have grown as writers, we want to rewrite better versions of our stories and to increase flow and readability.
Great minds! We’re going to be writing more, updating and reoptimizing posts and becoming a SEO expert! It’s doable, right?!? pic.twitter.com/iszOm2TQTA— Food Travelist (@FoodTravelist) January 9, 2020
Writing and website design is only a small part of blogging. Unless you are a blogger that buys photos or downloads them from free sites, getting photos ready to publish is a lengthy task.
Taking photos plays just a tiny part. You then need to download them off your camera, edit and file them. It is a huge task for many travel bloggers who use their own photos. And, before you add them to your blog, you need to optimise them and name them correctly for SEO. It is an ongoing job. Many bloggers who start a blog do not realise/learn this until sometime after many blog posts.
Renaming photos for SEO is a goal several of the bloggers in the group have. Also, to correctly optimise them, so the large file sizes no longer slow down their website. Further, learning how best to do this is part of the goals mentioned, as was learning concepts of image editing. Along with organising photos, they are time-consuming tasks.
We are pleased it was one of the things we learned early on. In return, for our early efforts, we find many of our photos ranking in Google searches.
I think I’ll just adopt your goals @TravelBugsWorld!— Abfabtravels (@Abfabtravels) January 10, 2020
These are all on my do to list and are works in progress. The re-writing old posts for SEO is a huge task, I am finding, especially optimising photos.#ThankfulThursdayEveryday pic.twitter.com/SRNezzQhjK
Whether it is sponsorship and collaboration requests or affiliate marketing, most bloggers intend to monetize their blog. The main goal of bloggers in the group, who are making a financial return on blogging, is to increase revenue this year. The goal of bloggers, who haven’t yet monetized their blogs, is to learn how to monetize their blogs. That includes learning to build an affiliate presence that generates income.
Some of my #blogginggoals for this year are:— Clarissa ✈️🌎👩🏽💻 (@Clarissa_Laskey) January 9, 2020
• increase my @mediavine ad revenue 50%
• take less sponsored work
• create more interlinking content
• create more landing pages
• increase my Pinterest traffic another 50%#ThursdayMotivation #blogging #ThankfulThursday pic.twitter.com/EIENnJoW6K
Join a Tribe
Was the above list of goals helpful? We hope it inspires you to not only achieve your goals but also to realise that other bloggers are in the same situation as you. Therefore, this brings us to the last goal for this list.
We encourage you to join a tribe. Whether you find your tribe on Twitter or Instagram or other social media, join a tribe to inspire, motivate and support each other! Further, it is a great way to learn from each other. Blogging is often a thankless craft, and by associating with other bloggers, it can help you feel appreciated and understood.
#ThankfulThursdayEveryday— Borders and Beyond – Travel Vlog 🌍 (@OfficialBoarder) January 9, 2020
Goals for New Year!
Our goals for 2020:
– Vlog weekly.
– See as many new places as possible 📸.
– Spend more time doing things that we love.
– Grow within the #TravelTribe community.
– Most importantly, be happy 🥰. pic.twitter.com/WGSMCf33RQ
Have you read our post Travel with the Twitter Travel Tribe? If you don’t find it informative, we are pretty sure you will find it entertaining.
Can you think of any blog goals to include on this list? We can! There are many goals on our list and the 36 bloggers who we interviewed. In this post, we have listed the popular goals that are on many bloggers lists.
Join us next week for Part 2 of “Blog Goals and Tips for Bloggers.”
You will learn some of the goals that you didn’t even know you should put on your list.
Lastly, Here’s a Bonus Blog Goal
Don’t forget to celebrate your achievements. Write down everything that you do for your blog, no matter how big or small. Then you can see how much you have done. And make sure to celebrate often! You deserve it!
It’s #ThankfulThursdayEveryday— Travel Bugs World ✈️🐞🌎 (@TravelBugsWorld) January 16, 2020
We’re #thankful for #traveltribe support!😊
We’ve achieved one goal & published a post🥳
👉Let’s share & retweet our fave OR latest blogs/vlogs.
👉Tag friends you want to support & retweet kindly!https://t.co/B8LgruzYFs
Thank you to all the bloggers and content creators who participated in this chat on Blog Goals on the #ThankfulThursdayEveryday chat. It is you that inspires us to achieve every day.
@Adventuringgal @Abfabtravels @always5star @CancerRoadTrip @carpediemeire @Clarissa_Laskey @ExploreFamily @foodtravelist @frequentisland1 @HopOnMyJourney @holidaymaker_RH @howwetravelUK @jasonstravelblog @KettleAndTravel @leisurelambie @LGSomewhereMcK @monkeysVentures @onedelightfulL @perthtravelers @pokylilwanderer @2dancingpandas @sage_adventures @stuckonthego @stromfieldadvs @travelwithirine @Travel_Session @travelforawhile @TGrasshopper @wanderingwhites @AuraPriiscel @arealgirlreview @citygirlwrites @FansFair @OfficialBoarder @lindaPeters64 @suziday